The Triple-A Strategy
As a brand experience manager, I use my Triple-A Strategy as a guide for successful offline experiences that translates to an unforgettable experiences that consumer can walk away with. This translates to increased brand value and awareness.
ARCHITECT
ASSESS
BRAND
ACTIVATE
Central Axis
Triple-A in Action
01. BRAND
Central Axis
Brand serves as the central point for all Triple-A strategies to align the brand's identity, values, and message when creating offline experiences.
03. ARCHITECT
Formation
Using the collected data to craft offline experiences that ties back to the business goal while incorporating the brands values.
02. ASSESS
'Unpacking data
Analyze primary and secondary research. With a goal to understand the consumer's digital behavior, engagement trends, and how the consumer resonates with the brand's identity.
04. ACTIVATE
Driving message and measuring success
Ensure brands messaging is executed properly. Followed by measuring the success of the offline experience.