About Alicia Tuff

Alicia Tuff is a dedicated and experienced Events Planner at The Wall Street Journal, where she has been producing custom events for the past five years. In her role, Alice leverages her extensive background in brand experience management to deliver high-quality, engaging events that resonate with diverse audiences.

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Alicia is on track to graduate in May 2024 from The City College of New York with a degree in Branding + Integrated Communications, focusing on Brand Management and Strategy. Her educational journey also includes a Bachelor of Arts in Media Communications with a specialization in Advertising and Public Relations, and an Associate degree in Retail Merchandising with a focus on Marketing Management.

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Alicia's professional skill set is robust, encompassing project management, effective communication, storytelling, research and analysis, brand management, marketing, and exceptional organizational abilities. She also holds a Google Analytics for Beginners certificate, demonstrating her analytical capabilities and proficiency with industry-standard tools.

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A lifelong learner and enthusiast for innovation, Alicia enjoys discovering new hobbies and trends, reading, and attending industry events. Her passion for the dynamic world of brand management and event planning drives her to continually enhance her skills and knowledge.